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Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 11:44 am
by aen
popvulture wrote:Whenever I see those shitty clickbait faces in my YT suggested vids, I usually just click "do not suggest channel." I don't get the reasoning behind those covers — absolute opposite intended effect in my case.
It's pretty standard web 2.0 evolution. Everything is marketing. When one particular technique can be proven to garner more clicks, it will be doubled up, copied, leaned on, exploded, mainstreamed and force fed until it is utterly hated. Unless the overall IQ of the population drops and it becomes acceptable, like Storage Wars.

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 12:42 pm
by Seance
aen wrote:
popvulture wrote:Whenever I see those shitty clickbait faces in my YT suggested vids, I usually just click "do not suggest channel." I don't get the reasoning behind those covers — absolute opposite intended effect in my case.
It's pretty standard web 2.0 evolution. Everything is marketing. When one particular technique can be proven to garner more clicks, it will be doubled up, copied, leaned on, exploded, mainstreamed and force fed until it is utterly hated. Unless the overall IQ of the population drops and it becomes acceptable, like Storage Wars.
This is true. Big AI is learning our likes and thumbs and generating digital avatars
to present us with merch to match our predilections. The center cannot hold with
endless side-hustle and mutual hoodwinkery. A music scene or system that doesn't support
its participants is unsustainable. Financing is available to purchase music gear, but what
happens when even musicians don't want to or can't pay to listen to music?

The mugging faces I think are meant to humanize the shill and distract from what's
going on behind the curtain between corporate versions of The Wizard of Oz and Dr. Oz.

Who serves the servers? We all do. Not just the content of searches, but the frequency of clicks
send the money to boycott-proof AWS.

NAMM sometimes is exciting and sometimes just feels like the nom-nom-nom of consumption.
With music/art/writing, everything is influenced by something else. But ideally there is
time for digesting and metabolizing influences, thereby avoiding a human centipede aspect
of modern culture where influencers and influenced engage in mutual regurgitation.

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 1:30 pm
by weebles
I've overseen social media marketing as part of my work life for the last few years. For videos that have a thumbnail preview, you see a significant uptick in views based on a face with an exaggerated expression in the thumbnail.

Whether that person is a shill, I guess depends on what they do in the video or the events surrounding its development, but algorithms kind of cyclically promote videos with a lot of engagement, and one way to drive engagement is to use the face as its own sort of clickbait.

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 1:45 pm
by Dandolin
prefer ILF marketing :idk:

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 1:59 pm
by Never
popvulture wrote:Whenever I see those shitty clickbait faces in my YT suggested vids, I usually just click "do not suggest channel." I don't get the reasoning behind those covers — absolute opposite intended effect in my case.
They’re just copying what works for the biggest YouTubers on the platform, without realizing that most of their audiences are about 10-15 — That’s what market-logic gets you, absurdity
weebles wrote:I've overseen social media marketing as part of my work life for the last few years. For videos that have a thumbnail preview, you see a significant uptick in views based on a face with an exaggerated expression in the thumbnail.
Or am I wrong, and it works for all age demographics? :idk:

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 2:25 pm
by Inconuucl
Image

:snax: :snax: :snax: :snax: :snax:

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 3:49 pm
by Dandolin
:love:

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 4:01 pm
by tremolo3
Needs more foot switches :cry:

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 6:09 pm
by Gone Fission
Dandolin wrote:prefer ILF marketing :idk:
Where we drive out those who aren’t here to be “chummy” of “chatty”? Me, too.

Man, why don’t we get quality shills like Cydonia anymore?

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 6:49 pm
by popvulture
I do think that the weird-face covers are sort of frustratingly broad-spectrum effective. Like, there have certainly been times when even cynical me is like "ok what is this shit?" and I give it a look out of morbid curiosity. Of course the video rarely has much correlation with the garbage bait.

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 7:07 pm
by MaxMaps
Dandolin wrote:prefer ILF marketing :idk:

I trust what people say here as apposed to other places because we buy and talk about products that are rad because we can think in terms of all of the cool shit we can do with them.

I mean we all don't have to own a klon to be apart of the group right?

Or do we?!?!?

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 7:29 pm
by coupleonapkins
JSYK gear talk forum chain of command/league of influence (from Neanderthal to Metroid) is as follows:

TPDRI -> Talkbass -> TGP -> Gearslutz -> Muffwiggler -> ILF 2001-05 -> OffsetGuitars -> Electrical Audio's Traynor Thread -> Lines' pictures of our soundmaking machines thread -> ILF 2005-present -> ILoveDoom :mad:

Image

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 11:07 pm
by jirodreamsofdank
Youtubers are doing it as a job, let he who hasn't done something embarrassing for a buck cast the first stone.

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Mon Jan 25, 2021 11:40 pm
by echorec
I won't listen to Josh Scott wank off on guitar. By default, this has to be somewhat better. It reminds me of the TWA Dynamorph, which I already have, so my curiosity is limited. I'd like to hear this with other pedals, or in the FX loop of a delay. :idk:

https://godlyke.com/collections/twa-han ... 4%A2-dm-02

[youtube]http://www.youtube.com/watch?v=VLphSDSD0Uo[/youtube]

http://www.youtube.com/watch?v=VLphSDSD0Uo

Re: What's hot in 2021: NAMM COMES IN LIKE A LION

Posted: Tue Jan 26, 2021 2:15 am
by backwardsvoyager
^ that wasn't too bad. I was interested in this as a MicroSynth-alike for the Helios Creed sound, but since I foolishly watched the JHS demo I can't look at the damn thing anymore without that creepy dude's face popping into my head :no: