GardenoftheDead wrote:Ugly Nora wrote:GardenoftheDead wrote:Chankgeez wrote:What is surprising is that companies are still running ads like that in this day and age.

It's cause musical instrument companies think women are only like 12% of the market, but as fender found out when they actually did real market research we're actually 50% shock of shocks.
and cause you know, the country is owned by wretched old white dudes who don't care if they're sexist or not cause they already have your money and your rights.
Maybe they are doing it for far less nefarious reasons, like it sells gear? You don't think a company is smart enough to know which of their ads generate the most sales? Music companies exist to make money, not to be champions of the liberal PC agenda..
Uh huh, so why is Gibson $1 billion dollars in debt and the New york Times thinks the industry is bad enough that they're calling it the death of the guitar? Dwarfcraft through PRemier Guitar, She Shreds and anyone with a brain realizes this shit isn't working anymore cause they're neglecting the other half of the market. The car industry learned it the hard way too.
The people who cling to this marketing are either evil or stupid. It's statistically not working anymore.
Also don't call me a liberal, I'm a socialist, not a wimpy "Regulated capitalism" doofus.
I had a bunch more to say, but honestly I am trying to be a nicer person, and I have better things to do right now than argue with internet weirdos (not you specifically -- ILF in general). So I will sum it up like this:
1. I never called you a liberal. Don't twist someone's words to fit your narrative.
2. Music companies (and most companies) exist to make money. They don't exist to push social agenda's (whatever their politics may be). So don't expect their actions in pursuit of money to always be in line with your preferred politics.
a. Companies that don't adapt to changing demograpics and social mores will suffer.
b. Companies know how effective their adverstising is or isn't. If they use sex, for example, and it is not working, and they don't adapt, that is called bad management. It doesn't mean there is some big conspiracy to keep a certain section of the population under their thumb.
3. For the record, I personally don't respond to sex in advertising either. I personally find it insulting, but not offensive. I find it insulting that a company would try to persuade me with such a lowest common denominator tactic. I feel I am smarter than that and prefer to be stimulated intellectually.